Brand Social + Campaign Content
I have concepted and developed copy for numerous B2C social posts that have gained thousands of likes. I have also written clever, catchy key messaging and press releases for iconic brand campaigns in the food & beverage space.
Press Releases
The OREO Brand and Global Artist Selena Gomez Dream Up an Iconic New OREO Cookie by Selena, for Selenators
OREO and Post Malone Team Up to Bring Fans What Posty Calls "the Best OREO Ever!"
Jameson® Irish Whiskey Raises a Glass to Its Iconic Jameson Black Barrel with Actor Aaron Taylor-Johnson
It Starts with Japanese Seafood: Japan's JFOODO Invites Seafood Lovers to Experience the Unparalleled Taste of Buri and Japanese Scallops
RITZ Welcomes Fans to the RITZ Salty Club in Its Debut Big Game Spot
USPS: Social Media Posts (Instagram + Threads)
Children’s Subscription Boxes + Cookbooks
I have created and edited content for multiple children’s cooking subscription boxes, including America’s Test Kitchen Kids’ Young Chefs’ Club, Preschool Chefs’ Club, and Kitchen Adventures, a collaboration with Little Passports. I also wrote dozens of sidebars that appear in two ATK Kids cookbooks: The Complete Cookbook for Teen Chefs and Kids Can Cook Anything!
Young Chefs’ Club Ocean Box: Desalination Experiment
Kitchen Adventures Beijing, China Box: Intro Card
Kitchen Adventures Buenos Aires, Argentina Box: Pionono Sidebar
ATK Kids’ Kids Can Cook Anything! and The Complete Cookbook for Teen Chefs sidebars
Long-form Digital Content
I wrote 60+ web articles to promote the ATK Kids brand, collaborating with my team to create snappy, SEO-friendly headlines for them. I also worked with the email marketing team to come up with eye-catching subject lines, preheaders, and body copy for the ATK Kids email newsletter.